Places you should have been

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1 Friar's Club

New York, Sept. 27

The highlight of Advertising Week was the CEO Comedy Showdown, featuring agency honchos doing stand-up. The press wasn't meant to be there, prompting one of the funniest phrases of the night, from Advertising Week's executive director, Matt Scheckner: "If you write word one about this, I'll cut your [unprintable reference] off."

2 Denny's

redwood city, calif., Oct. 4

It's late at night. A couple of thirtyish guys-Chad and Steve-plop down at a booth and peruse the menus. A few other guys from a nearby company sit down with them. A few days later, Chad and Steve sell their year-old company, YouTube, to Google for $1.65 billion.

3 Nobu 57

New York, Sept. 20

The confab of DraftFCB execs, search consultants and Julie Roehm became part of the mythology around the Wal-Mart scandal. As with any myth, questions remain: Did DraftFCB charge Wal-Mart for Julie's food? And whose lap did she sit on anyway?

4 Creativity/MSN party

Cap d'Antibes, June 26

Held at the breathtaking Eden Roc in Cap d'Antibes-yes, that's near Cannes-this was arguably the party of the year. They came by hook, crook, speedboat and even helicopter to the terrace overlooking the Mediterranean.

5 The Idea Conference

New York, Nov. 2

Paul Budnitz, founder of KidRobot, stole the show. Not only did his campy presentation trash that dastardly Hello Kitty, Mr. Budnitz also flashed a slide of one of the most sacrilegious art images imaginable: a crucifixion of "Star Wars'" Boba Fett.

6 The Pierre

New York, Oct. 24

At the roast of Tom Freston, News Corp. COO Peter Chernin gave a master class in comedy: "I don't think Viacom treated Tom fairly after influencing pop culture for decades. But enough about Tom Cruise. We're here to talk about Tom Freston. Tom Freston is an a -- hole."

7 outside the Armory

New York, May 18

After Fox left everyone outside at its upfront after-party, Group M chief Irwin Gotlieb publicly tarred and feathered a Fox rep about the line and the overzealous hand-stamping security guards. Ad Age heard Mr. Gotlieb was treated to a makeup dinner with Rupert Murdoch.

8 University of Akron

Ohio, July 10-11

At the university's student center, some of the country's most important marketing managers spent two days listening to LeBron James and his handlers, now known as LRMR Marketing, lay out an ambitious plan to take Brand James international by 2008.

9 Wal-Mart offices,

Bentonville, Ark., Dec. 21

Pitch teams from the Martin Agency and Ogilvy & Mather will boldly venture-again-to the company's headquarters to make a play for the $580 million business. We have no idea what the outcome will be, but here's at least one safe bet: No sushi at the conference table.

10 Cloud 9

Shanghai, China, Dec. 8

This party truly would be a hard one to top. In the highest bar in the world, the Cloud 9 atop the 88-floor Jin Mao Tower and Grand Hyatt Hotel, Tom Bedecarre and AKQA threw a bash to celebrate the new Shanghai office the agency opened for Coca-Cola and other clients.
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