Power Players 2007

Published on .

No. 5, Mark Fields, manages $2.58 billion at Ford.

The ultimate decision makers in marketing's inner circle control billion-dollar budgets in categories such as autos, telecoms, big pharma and consumer package goods. Ad Age ranks these leaders based on spending, leadership ability and innovation.*
1
Procter & Gamble Co.
2
AT&T
3
General Motors Corp.
4
Verizon Communications
5
Ford Motor Co.
6
GlaxoSmithKline
7
Johnson & Johnson
8
Unilever
9
Toyota Motor Sales USA
10
Loreal USA
11
Sprint Nextel Corp.
12
Kraft Foods
13
American Honda Motor Co.
14
Macy's
15
Nissan North America
16
Nestle USA
17
Target Corp.
18
Chrysler
19
Pfizer
20
Wal-Mart Stores
21
AstraZeneca U.S.
22
Microsoft Corp.
23
Hewlett-Packard Co.
24
T-Mobile USA
25
Geico Corp.
26
Nike
27
Coca-Cola North America
28
Kimberly-Clark Corp.
29
Nintendo of America
30
Alltel Corp.

Making the cut

Each Power Player is ranked according to measured and estimated unmeasured 2006 U.S. ad spending (40% of total score); marketing successes (30%); and 10% each for other spending (such as events), leadership ability and overall impact in setting trends and innovating within his or her category. For a more complete list of agencies, see the Marketer Profiles Yearbook from the DataCenter at AdAge.com.
In this article:
Most Popular