"To put the cachet of two strong trademarks together makes sense"
-Steve Rosenblum, marketing director, GMC
Lexus "partnered with ESPN for home- page sponsorship on game day, mobile content, bus wraps, athlete appearances, ['Monday Night Football'] radio previews and podcasts"
-Deborah Wahl Meyer, VP-marketing, Lexus
"You can surround the user. Anywhere there's digital, we're going to find " where it makes sense to place media
-Scott Marsden, director-group strategy, OMD Digital
"We're shifting more and more of our media toward search and the social- networking environment"
-Doug Cole, director- marketing, alliances, entertainment and sponsorships, Hewlett-Packard Co.
"This thing is moving a lot faster now"
-Brad Adgate, senior VP-director of research, Horizon
"We've been able to use the values of the brand and the qualities of the brand-whether in print or elsewhere"
-Andy Sareyan, Better Homes and Gardens president and exec VP-Meredith Publishing Group