Radio Winners

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SILVER WINNER: "MEDIA NARANJA"
Client: Comcast Cable Latino
Agency: Grupo Gallegos
Long Beach, Calif.
In an odd romantic dialogue, a man proposes to a woman with a heartfelt "I half love you" and goes on to offer her half a ring and half his heart. The young woman�half moved�accepts, and talks about a future with half a son and half a daughter. The tagline, pitching Spanish-language Comcast Cable Latino, makes the point: "When you don't see TV in your language, you miss half the action."


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BRONZE WINNER: "VIRUS ESTORNUDO"
Client: Tecate
Agency: Grupo Gallegos
Long Beach, Calif.
A man walks into a doctor's office complaining about an unusual ailment: Every time he sneezes, his sneeze sounds like a racing car revving up. "Help me, doctor," the man pleads and sneezes at full throttle. The spot ends with the tagline: "The speed virus is really contagious. Catch the speed fever at the Toyota Grand Prix, sponsored by Tecate."


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BRONZE WINNER: "DIGA"
Client: Comcast Cable Latino
Agency: Grupo Gallegos
Long Beach, Calif.
Grupo Gallegos pitches the endless possibilities of Comcast's Digital Voice service with a senseless but humorous exchange between two friends on the phone talking about ... well, nothing much but a series of variations on the verb "decir" ("to say"). Spot ends with tagline: "Say as much as you want to say; ask for Comcast's Digital Voice."


NOT FOR PREROLLS
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