April 28, 2005
"The move comes amid a massive shakeup in senior management."
Julie Roehm parks her brash style at Wal-Mart
Jan. 23, 2006
"'How's she going to fit in there?' was Bud Liebler's first reaction. ... Then Chrysler's former marketing chief realized: 'She's controversial, and so is Wal-Mart, so it could be a perfect fit."'
Wal-Mart's 31-year marriage hits skids
May 8, 2006
"Some 31 years after Sam Walton made the four-and-a-half-hour drive to meet Bob Bernstein and Skip Rein ... Wal-Mart called a review."
DraftFCB wins account; Carat to handle media
Oct. 25, 2006
How Howard wowed Julie, won Wal-Mart
Oct. 30, 2006
"In the midst of his agency's pitch ... Howard Draft invited Julie Roehm ... for a spin in his Aston Martin."
Julie Roehm out at Wal-Mart
Dec. 5, 2006
Wal-Mart to reopen account review; DraftFCB cut
Dec. 7, 2006