We have a unique commitment to broadcast television with all of our games televised on free over-the-air TV. We are the only sports league that does that. NFL Sunday Ticket and NFL Network supplement these packages.
We are building a long-term asset in NFL Network as a great service for our fans looking for more information and coverage of football and the NFL. It also has delivered great value to our cable and satellite providers. In the first year of our restructured television contracts, our ratings and audiences were up on all four networks this season, which is an extraordinary accomplishment in television today.
That said, we will continue to stay at the forefront of technology and explore ways to deliver the NFL to our fans with partners such as Sprint, Yahoo and Apple, with highlight packages that they can access whenever and wherever they want. We had great fan reaction to our test of streaming games internationally over the internet this season, and we will be even more aggressive promoting it next year.
Is it difficult to market overseas where other sports have more inherent fans?
NFL football is the world's most compelling sports and entertainment property, and it is our responsibility to deliver that experience to fans outside the U.S. We've been doing that for the past 20 years with international preseason games and the last 15 years with NFL Europe. We're looking forward to two new initiatives this season-our first game in China in August and the first in a series of international regular-season games beginning in October.
We're just days away from Super Bowl Sunday. How do you view the hoopla of the commercials?
The most important part of the Super Bowl will always be the competition on the field. It's the culmination of the ultimate reality show-the NFL season-and that's why people are tuning in. But the ads, along with the pageantry of the pregame and halftime shows, are part of the overall Super Bowl experience.
Advertisers understand the value of the Super Bowl and continue to develop memorable creative to showcase during the Super Bowl on the world's biggest stage.