EBay doubling down with Yahoo, Google deals
EBay sellers were already getting their panties in a bunch because eBay began inserting Yahoo search-marketing ads into U.S. search-result pages this past July-in direct competition with sellers' own ads. Now it seems as though that was only the tip of the iceberg. Not only did eBay announce an end to its keywords-advertising program, which allowed the everyday seller to bid for keywords for ad placements on the site, the online-auction company is now hopping into bed with Google for international ads.
As seen on BBC.com
What's the opposite of a brand prophet?
Picture a young man who's worshipped brands his entire life-dreamed of owning them, wanted to work with them. Sounds like a marketer's dream, right? Well, what happens when, John Rambo-like, that man cracks? It isn't pretty. Neil Boorman, who describes himself as a music promoter and a style-magazine editor, writes for BBC: "But in less than a month's time, I am going to burn every branded thing in my possession. Gucci shoes, Habitat chairs, even Simple soap. I have reached the point in my life where I can no longer be around these things, no matter how special they make me feel. Yes, it is going to be a terrible waste, yes I'll no doubt feel lost when they're gone, but at this moment in time, it seems the only thing I can do."