Sound bite: The function of luxury

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"Louis Vuitton does it every day"

-Samsonite CEO Marcello Bottoli, downplaying his approach to turn Samsonite into a modern, fashionable brand in the U.S. by doubling marketing spending, hiring a creative director, tapping designer Alexander McQueen to create signature luggage lines and high-profile traveler Richard Branson to be a spokesperson, in BusinessWeek, Feb. 26, 2007
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