All-Star Crew Gathers for Awards' Judging

Variety of Opinion: Besides Comcast Commercials' Nod, Execs Like the Creative Approaches of P&G, Heineken, Energizer

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THE HISPANIC CREATIVE ADVERTISING AWARDS JUDGES
An introduction to the four agency creative directors and three marketers who chose this year's winning ads, and a look at their own personal favorites.

Aldo Quevedo
ALDO QUEVEDO
Jury president; president-chief creative officer, Dieste Harmel & Partners
A favorite ad:
Toyota Corolla's "Muelle" spot by Badillo Nazca Saatchi & Saatchi, Puerto Rico ("A lot of guys throw the car into the water. Unexpected.")
Daniel Villarroel
DANIEL VILLARROEL
Director-multiethnic marketing, L'Oréal's Maybelline New York and Garnier
A favorite ad: Anheuser-Busch's Bud Light "Class" spot with Carlos Mencia by LatinWorks
Juan Oubina
JUAN OUBIÑA
Creative director, Grupo Gallegos
A favorite ad: Amnistia Internacional's "La Casa del Horror" by JWT San Juan
Graciela Eleta de Cacho
GRACIELA ELETA DE CACHO
VP-multicultural development organization for North America, Procter & Gamble Co.
A favorite ad: Wrigley's Eclipse gum TV spots by Bravo Group ("El Puma!")
Andrés Ordóñez
ANDRÉS ORDÓÑEZ
VP-creative director, Zubi Advertising
A favorite ad: Comcast Triple Play's "Ketchup" TV spot by Grupo Gallegos
Paco Olavarrieta
PACO OLAVARRIETA
Consultant
A favorite ad: Wrigley's Eclipse gum TV spots by Bravo Group
Isaac Mizrahi
ISAAC MIZRAHI
Director-multicultural marketing, Sprint
A favorite ad: Comcast Triple Play's "Ketchup" commercial
Above photos: Andrew H. Walker
THE INTERACTIVE CATEGORY JUDGES
For the first time, a separate three-person jury judged the interactive entries. That jury included a marketer, an agency creative director, and the CMO of an online media group, and awarded five prizes.

PRISCILA AVILES JAMISON
Senior director, ethnic brands-creative, McDonald's/U.S. marketing McDonald's Corp.
A favorite ad: Ford's "La Trulla" Christmas song mashup by JWT, San Juan
Priscila Aviles Jamison
RICK MARROQUIN
Chief marketing officer, Batanga
A favorite ad: Nissan Versa page takeover (web page disappears into car's trunk in banner) by Vidal Partnership
Rick Marroquin
FERNANDA ROMANO
Executive creative director, Lowe Worldwide
A favorite ad: Be (or vote for) MTV Jams first "Free Style King" emcee by creating a music video, by Media8
Fernanda Romano
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