Timbuk2: Macy Allatt

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Timbuk2 had sales to bike messengers in the bag, literally, but the company has in recent years expand-ed into an urban lifestyle brand that includes laptop cases, accessories and a build-your-own-bag bus-iness. Sales will likely hit $20 million this year, and have doubled since 2004. Macy Allatt, senior marketing manager, is steering diversification that has meant moving distribution from bike shops to larger specialty sports retailers, such as REI and even Apple stores. However, Ms. Allatt is mindful of keeping a foot firmly in the cycling space to honor Timbuk2's roots, with sponsorship of urban-cycling events and mes-senger races, but increas-ingly is expanding Timbuk2's initiatives to include widely appealing arts-oriented events, especially those targeted at the college crowd.
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