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How top media shops performed in 2006

Published on .

Side by side: Beyond leading agency Starcom, how did other key media operations do in 2006? It was a mixed bag. Ad Age editors and reporters reviewed key wins and losses, management stability, innovation, creativity, marketing effectiveness, and use of media tools, then slotted the shops as contenders and strugglers-with strivers in between

Contender: A really good year with account wins and progress in internal development

Striver: Some lumps and bumps but definitely moving in the right direction

Struggler: More bad news than good in a hypercompetitive media marketplace
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