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Top People Moves of 2014

Comers and Goers at Marketers and Agencies Who Made Headlines

Published on .

Mark Addicks
Mark Addicks

Mark Addicks

General Mills Chief Marketing Officer and Senior VP Mark Addicks, one of the longest-tenured CMOs in the food industry, announced his retirement, ending a 26-year career at the packaged-food giant. Mr. Addicks, who took the CMO role in 2004, will be replaced by Ann Simonds, currently president of General Mills' baking products division, in early 2015.

Tom Carroll

Longtime TBWA chief Tom Carroll stepped down in July, leaving a post he'd held since 2007, and was succeeded by Troy Ruhanen, an Omnicom vet adland had been watching closely following the failure of the Publicis-Omnicom merger. But Mr. Carroll didn't completely walk away: He was named chairman of TBWA Group, while Jean-Marie Dru continued as chairman of TBWA Agency Network.

Paul Chibe

AB InBev's VP-marketing in the U.S since June 2011 stepped aside in early 2014 and was succeeded by Jorn Socquet, the brewer's VP-marketing in Canada since 2010. Mr. Socquet has overseen a series of marketing changes, including outsourcing media buying to MediaCom. The brewer is also relocating its top marketing execs from St. Louis to New York City.

Peggy Conlon

Peggy Conlon
Peggy Conlon
In April, one of adland's biggest fixtures, Peggy Conlon, retired after 15 years as president-CEO of the Ad Council. Under her watch, the Ad Council began addressing bullying, texting and driving, and child hunger. She also worked closely with three presidents (Bill Clinton, George W. Bush and Barack Obama) and helped develop childhood obesity campaigns as part of first lady Michelle Obama's "Let's Move" initiative.

Matt Eastwood

WPP unit JWT named Matt Eastwood worldwide chief creative officer in June, poaching him from Omnicom's DDB. Look for him to work some of the magic he honed as chief creative officer of DDB's New York office. In 2012, following buzzed-about work for clients like Tropicana and the New York Lottery, Creativity named the shop an Agency to Watch.

Pam El

Pam El
Pam El
The veteran insurance marketer, who worked with State Farm and Nationwide, took over as CMO of the NBA in August. The league had not had someone with that title since the 1990s. Ms. El is already making significant moves, including recently tapping Translation as the NBA's lead agency, replacing Goodby Silverstein & Partners. Her goal is to aggressively target more casual fans.

Rob Reilly

Heads turned when Rob Reilly departed MDC's CP&B. He was, after all, one of the senior creatives at the agency during its heyday in the early and mid-2000s. A month after leaving the shop, he landed at McCann as global creative chairman. Among the accounts whose creative he oversaw at CPB were Microsoft, which later wound up at McCann.

Esther Lee

The longtime senior VP-advertising for AT&T is leaving the wireless carrier for insurance conglomerate MetLife, where she will serve as exec VP-global CMO. Though she will have a smaller budget than at the No. 2 ad spender, Ms. Lee joins a company that has aggressively courted event sponsorship and is, as she said, "undergoing a transformation to become a global, customer-centric brand, [in which]
marketing will play a pivotal role."

Joe Tripodi

Joe Tripodi
Joe Tripodi
Joe Tripodi ended a seven-year reign as Coca-Cola's chief marketing officer. The beverage giant in late October announced that the new CMO will be Marcos de Quinto, who since 2000 has been president of the Iberia business unit, covering Spain and Portugal. He will officially take over in January. The change comes as the company faces pressure from the investment community to improve performance.

Deborah Wahl

The arrival of Deborah Wahl at McDonald's as CMO in March ushered in a number of swift changes to the marketing department. Several longtime senior execs departed the company, including one of the architects of "I'm Lovin' It," Marlena Peleo-Lazar, who left the Golden Arches after 14 years. And though the fast-feeder's agency roster looks the same, Ms. Wahl tapped one of its shops, Leo Burnett, to handle a brand refresh. Watch for it in early 2015.

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