Non-Traditional Winners

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GOLD WINNER (PUERTO RICO):
"LA CASA DEL HORROR"
La Casa del Horror
Client: Amnistia Internacional
Agency: JWT
San Juan
Using the celebration of Halloween, when we like to scare ourselves with fake horrors, JWT created a virtual House of Horrors, drawing potential Amnistia Internacional members to the site through radio and print ads, plus fliers. At the site, visitors go through a labyrinth/photo gallery of the horrors people suffer in real life as child soldiers, political prisoners and other victims of abuse.

SILVER WINNER: "PAISA"
Client: Personal Music
Agency: Alma DDB
Miami
In these tongue-in-cheek radio spots, clueless clients try to describe the music they want for an ad. In this one, a guy with a strong Colombian accent hums the tune he wants Personal Music to produce and describes it as a blend of "bionic" music with bayenato, something like "tiki tiki tiki tin ... but in slow motion." The tagline: "We know what you need even when you don't."


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SILVER WINNER (PUERTO RICO): "MANIJAS"
Manijas
Client: Toyota Yaris
Agency: Badillo Nazca Saatchi & Saatchi
San Juan
In the kind of clever guerrilla marketing stunt that ad agencies in Puerto Rico excel at, magnetic vinyl handles were stuck toward the rear of two-door cars to give the impression that the vehicles really had four doors. When the owner removes the extra handle, he sees the text: "New Yaris. Now with four doors."

BRONZE WINNER:
"DIRECTIONS" Campaign
Client: Personal Music
Agency: Alma DDB
Miami

In another humorous take on helping clueless clients figure out the music they want for ads, the folks at Personal Music listen to an Argentine creative asking for the best mix of sound and words for a commercial for thumb tacks. "We need power ... a dramatic grammatical power so people can understand the message," the creative says meaninglessly. Tagline: "We know what you need even when you don't."


NOT FOR PREROLLS

NOT FOR PREROLLS

NOT FOR PREROLLS

BRONZE WINNER: "VOICE OVER"
Client: Personal Music
Agency: Alma DDB
Miami
A man calls Personal Music and offers an out-of-tune Spanish-language rendition of Queen's hit song "Bicycle," striking horrendous chords on his own guitar. "This is the way we imagined the song to be," he says. At the other end of the line, the producer tactfully suggests exploring some other options for his ad. The longtime tagline: "We know what you need even when you don't."


NOT FOR PREROLLS
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