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Turning around

Published on .

Nascar's plan to pull out of what it hopes was a pit stop in 2006

* Draw in new blood while keeping hard-core fans happy.

* Use TV partners wisely, offering coverage for both newcomers and insiders (and more opportunities for sponsors ).

* Play up the live experience. Getting more people to the track gets them more involved.

* Hit a wider demographic. Formula 1 driver Juan Pablo Montoya may draw Hispanic viewers.

* Expand the family. It may rankle old-timers, but Toyota is one more manufacturer/sponsor.
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