ADMARKET 50 - Focus on: WASHINGTON POST CO. (WPO)
Washington Post print ad revenue fell 11% in Q3, and circulation is falling. But maybe that doesn't matter in the end, for the parent is evolving into a post-media company. Media-newspapers, Newsweek, local TV, cable systems-still kick in more than half of revenue. But education services-Kaplan test prep, for-profit higher-ed schools-account for the rest and soon could provide the majority of revenue.
Last week's score
The market edged higher as investors weighed the Democratic takeover. Drug stocks fell; Interpublic scored a 52-week high on improved results.
Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX