TV Bronze Winners

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BRONZE WINNER:
"KUNG FU," "TIMBALES" CAMPAIGN
Client: Volkswagen
Agency: Creative on Demand
Miami
Category: Automotive

The commercials follow the logic of reason by concluding that no matter what one likes, one will like a VW. In "Timbales," we see a band playing the instrument and a voice-over saying that if you like timbales, then you like music concerts; if you like music concerts, then you like people; if you like people, then you worry about the environment ... are fuel conscious ... then you must like the Jetta. If you like timbales, logically you like the Jetta. "Kung Fu" follows the same idea with the ending, "If you like kung fu, then you like the Jetta."


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BRONZE WINNER: "CALLE"
Client: MTV
Agency: La Comunidad
Miami
Category: Entertainment/Media
After sending a potential client packing, a prostitute working the streets approaches the camera recounting the 10 most popular things she's asked to do in her line of work, including "with two girlfriends," "in a swimming pool," "using whipped cream." A clever send-up of MTV's "Los 10 M�s Pedidos" pitching the cable channel's "10 Most Requested" videos.


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BRONZE WINNER: "HIDE AND SEEK"
Client: Clorox Disinfecting Wipes
Agency: Dieste Harmel & Partners
Dallas
Category: Grocery Products
Household objects (lamps, coffee tables, teddy bears) move about the house looking for a place to hide so a toddler won't come into contact with their germs and dirt. The little one finds them nonetheless and manages to stick the TV remote in his mouth. "Nothing escapes a toddler's mouth. Keep your house clean by washing your stuff with Clorox."


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BRONZE WINNER: "TODO SOBRE MI FAMILIA"
Client: Sprint
Agency: The Vidal Partnership
New York
Category: Technology/Communications
A family gathers at home for the holidays and, while catching up on family matters, a young relative seems to know everything about those unable to attend. For instance, Aunt Carlotta has married in Vegas (twice), while Aunt Matilde burned herself waxing the hair on her back. Uncle Luis has decided to spend Christmas with his secret family. This guy has been enjoying too many free minutes with Sprint.


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BRONZE WINNER: "ESPA�OL" CAMPAIGN
Client: Continental Airlines
Agency: Bromley Communications
San Antonio, Texas
Category: Travel

Playing with the word Espa�ol's double meaning as both Spaniard and Spanish language, these spots feature a Spaniard, in a flamenco suit with guitar in hand, who helps people with difficult chores: a woman changing a tire, a guy chopping down a tree with a tiny ax, a camper trying to make fire by rubbing his hands together. The Spaniard hands them useful tools that make their lives easier. Tagline: "El Espa�ol makes your life easier. Handle your flights in your language."


NOT FOR PREROLLS

NOT FOR PREROLLS

NOT FOR PREROLLS

BRONZE WINNER (PUERTO RICO):
"HINDU"
Client: Unilever-Rag�
Agency: JWT
San Juan
Category: Grocery Products
An Indian TV chef, speaking in a language that's presumably Hindi, organizes his ingredients while making funny comments to his Hindi-speaking audience. The only word the viewer understands is "Ragu." The cook finishes preparing what looks like a delicious Indian meal�spiced up with Ragu tomato sauce. Tagline: "The recipe doesn't matter. The secret is in the sauce."


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BRONZE WINNER (PUERTO RICO):
"POLAROID"
Client: Alzheimer's Foundation
Agency: BBDO
Puerto Rico
Category: Public Service
In a poignant portrayal of a terrible disease, an old man sitting by a lake holds a Polaroid and waits for the image to appear on the picture ... but it never does. After a few seconds, the tagline says: "They have waited long enough for their memories to appear. Don't make them wait any longer. Become a volunteer" for the Puerto Rico Alzheimer's Federation.


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