TV Gold Winners

Published on .

GOLD WINNER: "IMMORTAL"
Client: Energizer e2 Lithium
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Grocery Products
A man discovers he's immortal after he is run over by a bus, falls off a balcony and gets electrocuted at home, among other lethal situations. But immortality has its downside such as discovering that not everything lasts as long as he does. Luckily, he uses a camera fully loaded with Energizer e2 Lithium batteries to capture his endless memories.

Advertising Age Embedded Player

GOLD WINNER: "LEY DE GRAVEDAD"
Client: California Milk Processor Board
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Non-Alcoholic Beverages
This cleverly shot commercial shows a town of weightless people where gravity is capricious (sometimes it works, sometimes it doesn't), causing frequent accidents. People fall from the air and land everywhere from parked cars to office desks. But the power of milk helps the town's residents develop strong bones and protect against unexpected falls. Tagline: "Calcium in milk makes your bones stronger and healthier."

NOT FOR PREROLLS

GOLD WINNER: "SUE�OS," "RISAS," "LEY DE GRAVEDAD" CAMPAIGN
Client: California Milk Processor Board
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Non-Alcoholic Beverages

"Sue�os" ("Dreams"): In a place where all dreams come true, everyone has the car of their dreams, the trip of their dreams and the pet of their dreams. That's why it's important to drink milk. Milk helps you sleep, and the better you sleep, the more you dream. The spot ends with tagline: "Milk makes you sleep better at night."

"Risas" ("Laughs"): In the town of laughter, residents laugh from birth till death. This commercial shows a series of situations, some not funny at all, in which people are shown cracking up. To laugh like that, though, one needs a beautiful smile, and drinking milk is a way to keep teeth strong. Tagline: "The calcium in milk helps your teeth to be healthy and strong."

NOT FOR PREROLLS

NOT FOR PREROLLS

"Ley de Gravedad" ("Law of Gravity"): See description above.

In this article:
Most Popular