TV Silver Winners

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SILVER WINNER: "LLUVIA"
Client: Heineken
Agency: The Vidal Partnership
New York
Category: Alcoholic Beverages
A party is in full swing on a swanky terrace when it starts raining. A young man runs across the room looking desperate; a love song plays in the background. Sofas, chairs, tables and drinks are quickly getting soaked. He finally reaches his goal�an open bottle of Heineken�which he saves by covering it with the palm of his hand.


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SILVER WINNER: "CONFRONTATION"
Client: Volkswagen
Agency: Creative on Demand
Miami
Category: Automotive
Walking into a parking lot, a young man is confronted by his old car, which catches him "cheating" with a brand-new VW. The guy's monologue is like that of a man caught cheating on his wife. "I have needs, and she fulfills them, regularly," he says, pointing at his VW. "I just couldn't resist." The spot ends with tagline: "With three VWs from under $17,000 it's time to move on."


NOT FOR PREROLLS

SILVER WINNER: "PEDRO"
Client: Comcast Triple Play
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Entertainment/Media
A young boy is shown with his hand constantly clasped to his face, making him unable to turn the pages of a book or join in at a school party. It turns out Pedro's handicap is caused by waiting for files to download to his computer. "The wait is over," promises this ad for Comcast's high-speed internet service at $39.95 a month.


NOT FOR PREROLLS

SILVER WINNER: "LADR�N"
Client: Comcast Triple Play
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Entertainment/Media
A pickpocket grabs a woman's wallet as she does the grocery shopping and chats with a girlfriend. But just as the thief is escaping, the wallet itself starts smacking him in the face until he collapses on the floor. The wallet's unexpected action is a show of gratitude to thank its rightful owner for choosing Comcast's Triple Play for only $33 a month.


NOT FOR PREROLLS

SILVER WINNER: "TRASH TAMER"
Client: Clorox-Glad Force Flex Trash Bags
Agency: Dieste Harmel & Partners
Dallas
Category: Grocery Products
A woman crams the final items of trash into a full plastic bag, only to see a disgusting character made out of rubbish, including thrown-away spaghetti and pasta sauce. The hideous creature stalks out of the trash can, destroying everything in its path. Fortunately, she has Glad Force Flex trash bags to control the monster, and one bag is more than enough.


NOT FOR PREROLLS

SILVER WINNER: "CASH REGISTER"
Client: Pepsi-Sierra Mist
Agency: Dieste Harmel & Partners
Dallas
Category: Non-Alcoholic Beverages
Hoping to snatch a shopper's Sierra Mist, a supermarket clerk pretends the price scanner isn't working by saying "beep" himself for all the items except the Sierra Mist. Aware of the trick, the shopper asks him to "scan" her drink again. This time, she makes the "beep" sound herself. "See? It works," she says and leaves with her drink.


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SILVER WINNER: "SUE�OS"
Client: California Milk Processor Board
Agency: Grupo Gallegos
Long Beach, Calif.
Category: Non-Alcoholic Beverages
In a place where all dreams come true, everyone has the car of their dreams, the trip of their dreams and the pet of their dreams. That's why it's important to drink milk. Milk helps you sleep, and the better you sleep, the more you dream. The spot ends with tagline: "Milk makes you sleep better at night."


NOT FOR PREROLLS

SILVER WINNER: "SILENCIO"
Client: Sprint
Agency: The Vidal Partnership
New York
Category: Technology/Communications
A family gathers for a big reunion, but as soon as the usual greetings and embraces are exchanged, there's a long silence, with family members nervously eyeing one another. The spot's message: "With unlimited calls starting at 7 p.m., you and your family will have nothing much more to say to each other."


NOT FOR PREROLLS

SILVER WINNER: "TALLER"
Client: Continental Airlines
Agency: Bromley Communications
San Antonio, Texas
Category: Travel
The phone rings at an auto repair shop in the middle of nowhere; a mechanic emerges from under a car, shushes the other mechanics and answers the phone pretending to be an international financial services adviser. The message from Continental: "It's important to know whom you are dealing with ... We'll take you there."

NOT FOR PREROLLS

SILVER WINNER (PUERTO RICO):
"GOBERNADORES"
Client: Radio Shack-Memory Card
Agency: DraftFCB
San Juan, Puerto Rico
Category: Retail/Fast Food
The commercial warns viewers that they're about to see real-life footage of well-known Puerto Rican politicians. They're shown in different situations, always looking confused and mumbling things like "I can't recall," "I don't remember" and "I am not sure I said that." The spot ends by announcing a sale on memory cards at RadioShack.


NOT FOR PREROLLS
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