The World: Motorola taps singer for 'cool' in China

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[beijing] Motorola Corp. hired Asian pop star Jay Chou as its brand ambassador in Greater China to promote its music platform launched earlier this year and boost Motorola's image among young Chinese trendsetters.

The partnership with Mr. Chou will bring "very cool things" to Motorola consumers in Greater China, said Michael Tatelman, Beijing-based corporate VP-general manager of Motorola's mobile-devices business in North Asia. As the star of Motorola's ad campaigns in the region, created by Ogilvy & Mather, Beijing, Mr. Chou will champion the music experience delivered by Motorola's handsets and Motomusic (, the first and largest legal music-download site in mainland China. It features a dedicated Jay Chou space with extras such as ring tones, music videos, exclusive footage and interviews.

Motorola will offer first access to all Mr. Chou's tracks on Motomusic, and his next album "Still Fantasy" will include a song dedicated to Motorola.

Also, a Jay Chou-branded version of the MP3-player handset Motorokr E2 will be sold in mainland China for a month starting this week, preloaded with a Jay Chou ring tone, full track, screen savers and bonus video. The phone's release will coincide with the launch of co-branded Motorola and Jay Chou accessories such as phone holders, T-shirts, caps and backpacks reflecting the artist's hip-hop style.

Motorola once controlled half China's mobile-phone market, but by early last year the marketer was trailing Nokia and barely keeping pace with popular Asian models from Samsung Electronics and Sony Corp. And Chinese brands such as TCL and Bird are strong rivals. -normandy madden

Google, eBay pair outside U.S. for online ads

[london] Google and eBay have teamed outside the U.S. to create an advanced range of online ads, tailored to target individual customers. The alliance between two of the internet's best-known global brands makes Google the exclusive provider of advertising on all eBay sites outside the U.S. The deal involves an undisclosed element of revenue sharing.

Bidders on eBay will find promotional links relevant to the products they seek provided automatically by Google's search function. A "click-to-call" element combines the resources of Google Talk with eBay's own phone service, Skype.

Nikesh Arora, head of Google's European operations, said in a statement, "We believe the future of the whole internet space is going to hinge on great partnerships formed between like-minded companies."

A similar deal was struck between eBay and Yahoo in the U.S. earlier this year. EBay is believed to have chosen Google over Yahoo for the deal because of Google's strong presence in Western Europe.

JP Morgan analysts said in a research note: "This partnership will help Google expand its presence outside its core markets (U.S. and U.K. which currently represent 75% of the company's revenue), particularly in Germany, France and Italy, where eBay has a strong e-commerce presence. Additionally, Google may benefit from incremental click volume from eBay's Asian marketplaces." -emma hall

Sony snaps consumer pics to tout new camera phone

[new york] Sony Ericsson's "Body in Motion" campaign in European train stations and shopping centers is demonstrating a feature of its Cyber-shot K800i camera phone that lets consumers get the best picture by having a sequence of nine images to choose from each time they hit the shutter button. At outdoor installations in high-traffic areas in 10 European capitals starting in London, pedestrians can strike a pose and be photographed.

The nine-shot sequence is instantly processed and projected on giant screens for passersby to see while the subject chooses the best shot and takes home a print. The printout includes instructions on how to enter a BestPic contest at a dedicated microsite at

The 13-week campaign kicked off last week at busy Victoria Station in central London, and will continue in Paris, Zurich, Berlin, Madrid, Athens, Budapest, Moscow, Riga and Istanbul.

The campaign to highlight the BestPic feature was developed by Mediaedge:cia and outdoor specialists Kinetic. -laurel wentz

FYI ...

volkswagen group appointed Grey Global Group's Shanghai office to create the launch campaign for its Skoda passenger car in China, the world's third-largest auto market after the U.S. and Japan. VW will make three Skoda models for the Chinese market through Shanghai Volkswagen, its joint venture with Shanghai Automotive Industry Corp. The first cars will appear in dealer showrooms in the first half of next year, preceded by a brand campaign this fall.
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