And many of the yes responses were qualified.
"Yes, they'll recover eventually," said Robert Arends of JWalcher Communications, "But they need to put the 'yum' back into Yum Brands immediately. Right now folks equate Yum with rats ,and that's a hard image (and video!) to shake."
Scott Gingold of PowerFeedback.com said Yum Brands will recover if "they close this store down permanently and/or raze it and rebuild to give people a sense of confidence that everything old that may have been touched by the rats is gone."
But many seemed grounded in gritty reality.
DraftFCB's Richard Backer said, "Somehow, rats in New York City just doesn't seem to be big news. Maybe if they served a rat in a taco ..."
"Everyone knows that New York is overrun with rats. It was way gross, but it shouldn't affect stores in other markets," said Thornell Jones of Fortress Marketing.
What you say: 84% Despite the gross-out factor of rats cavorting in a New York KFC/Taco Bell, an overwhelming number of readers responding to our poll felt Yum Brands would recover from the PR debacle.