Particularly impressive was a program for Toyota Motor Sales USA's Yaris aimed squarely at trendsetters. Toyota sponsored a series of mobisodes based on the Fox series "Prison Break" that included both a 10-second spot and product integration. The idea helped the automaker exceed its sales expectations.
Zenith improved its digital offering with the acquisition of Atlanta-based Moxie International, giving the agency capability in search-engine and e-mail marketing. To further cross-discipline collaboration, reorganized its account teams into what it's calls 'biospheres,' combining thinkers from different disciplines on the same client or on a group of clients with the same target dynamics. Finally, rounded out its offering by creating a multicultural practice.