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American Cancer Society

Published on .

A series of posters and college newspaper ads targeting college students who smoke is intended to "poke holes in students' rationales for smoking by using humorous reverse psychology," according to Hunt Adkins.

Client: American Cancer Society/Blue Cross Blue Shield Agency: Hunt Adkins, Minneapolis CDs: Doug Adkins, Steve Mitchell AD: Steve Mitchell Designers: Dan Ibarra, Michael Byzewski Print Producer: Judy MacManus

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