Stunning "outsider" art on behalf of an "outsider" illness. The brief as described by O&M Singapore: "What do Winston Churchill, Isaac Newton and Charlie Chaplin have in common? All three suffered from bipolar disorder, more commonly known as manic depression. The Singapore Anglican Welfare Council aimed to destigmatize the illness and its sufferers by highlighting the great men's personal histories, showing that bipolar disorder is neither selective in those it affects nor a barrier to great feats, ideas and work."
Client: Anglican Welfare Council Agency: Ogilvy & Mather/Singapore CDs: Tham Khai Meng, Eugene Cheong CW: Eugene Cheong ADs: Tham Khai Meng, Claire Chen Illustrator: Agathe de Bailliencourt Designer: Koh Hwee Peng Image Manipulation: Procolor