Anheuser-Busch's Anheuser World Select ads, from Hill, Holliday/Boston, are unassumingly hip, green-schemed eye candy. To reinforce the worldly positioning of this beer, "we chose visual artists from around the globe to depict the beer in print," explains CD Jeremy Schwartz. The three rules of engagement: "Make the color green significant to the design, since AWS is the first full-alcohol beer that A-B is bottling in green glass; feature the bottle shape and package design, either photographically or with a graphic approach; and consider incorporating the positioning line into the design." Seen here is an interpretation by Chicago's Cody Hudson.
Client: Anheuser-Busch Agency: Hill, Holliday/Boston CD/AD: Jeremy Schwartz Art Buyer: Carolyn Dowd Illustrators: Lobo, Cody Hudson/Struggle Inc.