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Ebonite International

Published on .

Nashville-based Bohan Advertising worked with Toronto artist Joe Morse to create "The Hammer Dude," a promotional poster for Ebonite's Hammer brand of bowling equipment. "Hammer consumers are edgy, nonconforming bowlers with attitudes and intense demeanors," says ECD Kerry Oliver. "So we created a macho, muscular figure that would have visual impact and capture the image of the Hammer brand." And it's much cheaper than hiring Vin Diesel.

Client: Ebonite International Agency: Bohan Advertising/Marketing, Nashville ECD: Kerry Oliver ACD: Kevin Hinson CW: Trish Loftis AD: Joe Weaver Illustrator: Joe Morse

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