Friends of the Prado

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In an inspired mixture of high art and low commerce, the Prado repurposes masterpieces from its collection, in a downright debasing manner, in order to solicit donations.

Client: Foundation Friends of the Prado Agency: JWT/Madrid ECD: Paco Segovia CDs: Andres Linares, Silvio Panizza AD: Andres Linares, Fran L"pez CWs: Silvio Panizza, Antonio Santacana, Paco Segovia Ilustrator: Alfonso Velasco

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