John Hall & Associates

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Well, no one's going to be stumped about what this client does. "Creative people generally don't like headhunters," explains Toronto agency John St. "They see them as people who don't really care about a creative person's goals, they're just trying to fill a hole. Since creatives care about one thing -the work-John Hall wanted print ads and mailers that creatives would actually notice and appreciate, which would put him on their radar as someone who actually gets it."

Client: John Hall & Associates Agency: John St., Toronto

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