Legacy Chocolates took on the big chocolatiers with new copy-intensive packaging from DBD International, then added extensions to its brand, with a line of coffees and a cocoa mix "to satisfy the insatiable cravings of the Legacy consumer," quips DBD's David Brier. For the flagship chocolate truffles packaging, a customer base that's more than 80% female called for a design that "imparts a seemingly infinite variety of facts, tidbits and stories about chocolate, thereby creating a package so inviting that once the contents were gone, the mere concept of throwing the box away would induce permanent psychic trauma." For the coffees, "the trademark Legacy blue is used to provide consistency, while alternate fonts for product titling convey the 'artifact' quality and distinction of the product line." The cocoa mix packaging "follows the Legacy brand colors and overall sense of style, and a tall, slender box is hard to ignore."
Client: Legacy Chocolates Design: DBD International, Menomonie, Wis. CD/CW/Designer: David Brier Photographer: Bill Wikrent