Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Photographer Zach Gold shot a print campaign for Mini in which the models are captured in motion, but instead of seemingly floating or flying, these models are affected by gravity as they just happen to be snapped in the air. Gold shot most of the elements on location in L.A., then inserted the figures in post. The tag: "Always open."

Client: Mini Agency: Crispin Porter + Bogusky/Miami ECD: Alex Bogusky CD: Andrew Keller Photographer: Zach Gold

Most Popular
In this article: