Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Among the offbeat offerings from Mini last year were Krispy Kreme coupons for a dozen free donuts; a mini assemble-yourself milk carton themed "Let's run out of milk"; a rundown of Mini features disguised as Cliffs Notes; and what CP+B calls a "shiny, simulated metal sticker" that reads "Whiptastic handling" to stick on the back of your Mini. Sorry, you put it on the boot. Let's be British.

Client: Mini Agency: Crispin Porter + Bogusky/Miami ECD: Alex Bogusky CD: Andrew Keller CWs: Ronny Northrop, Rob Reilly, Scott Linnen, Dustin Ballard ADs: Kat Morris, Geordie Stephens, Tiffany Kosel, Jason Ambrose, Rudi Anggono Art Producer: Sebastian Gray Production Manager: Julieana Stechschulte Illustrator: Timmy Kucynda

Most Popular
In this article: