Crush and Heineken Get Mobius Gold

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Heineken's music project
Heineken Music won a Gold in the Best Integrated Campaign category at the recent Mobius Advertising Awards, for "Heineken Music Releases Thirst" — a project from Bristol, England-based Crush Design & Art Direction that was featured in Creativity. in September 2003. "This really is a prestigious award for us, and it's not bad considering it's the first time we've entered any advertising awards," says Crush founder Carl Rush. According to Rush, the "Thirst" project is Heineken's first major move on the club/dance scene — a global tour headlined by superstar DJ Paul Oakenfold, featuring worldwide competitions in which aspiring DJs vie to spin alongside the master. "Our expertise in the music industry and with youth culture was most certainly one of the factors" in winning this gig, Rush told Creativity. "Not only did we know the dance scene, we'd lived it." Crush designed everything from the logos to the ads for the "Thirst" competitions, building an online style guide that was used as a template for creative teams at agencies across the globe as the tour makes its rounds, the online "tool kit" being updated as various iterations of the projected four-year campaign unfold. "The Heineken job was a great breakthrough for us in terms of moving away from straight graphics and heading toward more of the conceptual and advertising disciplines," says Rush. "Heineken is blurring the boundaries between advertising and design, and this highlights how smaller, specialized design companies are increasingly being asked to take over the role of corporate advertising companies." See www.heinekenmusic.com and www.crushed.co.uk for more.

Displaying Nemo
Chicago-based The Marketing Store recently snapped up the Design of the Times Gold Award in the Supermarket Display Packaging category at the POP Show for its Kellogg's Snacks Finding Nemo display. Targeted to kids 6-11, Bruce the Shark topped a "Feeding frenzy" message pushing milk and Kellogg's and Keebler products, with the added incentive of a free 6-foot Bruce inflatable. Extra lung to blow it up not included. See www.themarketingstore.com.
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