John Caples Results

Published on .

A Horse, Of Course?
The 26th edition of direct marketing's boffo event, the John Caples International Awards, were held in New York on Feb. 26, and here are a list of First Prize winners in print-related categories. Look for art showcases of some of the prizewinning work in upcoming editions of PrintCritic. In the meantime, we're displaying the mysteriously grinning horse that graces the Caples homepage at www.caples.org . Like, neigh.

Direct Mail Standard Under $400M - Consumer - Single
Mini - Italian Job
BMW New Zealand
AIM Proximity
Auckland, New Zealand

Direct Mail Standard Over $400M - Consumer - Single
Looking Up
Volkswagen U.K.
Proximity London
London, U.K.

Fiat MPV
Fiat
Arc
London, U.K.

Fiat Seicento Memory Loss
Fiat
Arc
London, U.K.

Collateral/Alternative Media - Consumer - Single
In the Next Town Postcards
The Association of Train Operating Companies (ATOC)
Craik Jones Watson Mitchell Voelkel
London, U.K.

World Press Photo
World Press Photo
Clemenger BBDO
Wellington, New Zealand

Single Medium Campaign - Consumer
Messing About
Levers
Proximity London
London, U.K.

Try Our Search Engine
Telefonica Publicidad e Informacion
OgilvyOne Worldwide Madrid
Madrid, Spain

Single Medium Campaign - Business
Restricted Access
Varma, S.A.
CP Comunicacion Proximity Spain
Madrid, Spain

26 The Blue Season Media Campaign
Saint Louis Black Repertory Company
Rodgers Townsend
St. Louis, USA

Single Medium Campaign - Business - Non-Profit
The Cap and The Coin
Fundació Éxit
DEC
Barcelona, Spain

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