STUDENT SHOWCASE: The Corbis Creativity for Social Justice Scholarship Award

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Social Justice Scholarship Award Winner
Social Justice Scholarship Award Winner
The winner of the 2007 Corbis Creativity for Social Justice award in the student category is Pratt Institute's Jeanne Lee, whose "Plant a Seed for a Greener Apple" campaign, on behalf of an organization called Trees New York, is seen here. "I decided to go with a simple design that would use the city's natural backdrop to get the point across," says Lee, winner of a $5,000 scholarship. Her project, which began with an honors class assignment to develop a campaign for the nonprofit of her choice, features evocative die-cut billboards in the shape of iconic New York landmarks. Little-known Trees New York (TreesNY.com) is on a mission to "plant, preserve, protect and care for" trees throughout the five boroughs. On the professional side of the Social Justice prize, which is worth $20,000 to the winning client, Zurich agency Walker is the victor for its Amnesty International "It's Not Happening Here . . ." poster campaign, surely one of the global creative highlights of 2006 (click here for more). The Social Justice award is sponsored by Corbis through a partnership with the Art Directors Club; it will be presented at the ADC awards gala on May 31. Social Justice consideration was extended to ADC competition winners in any nonprofit category, and all formats were eligible.
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