STUDENT SHOWCASE: The Corbis Creativity for Social Justice Scholarship Award
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The winner of the 2007 Corbis Creativity for Social Justice award in the student category is Pratt Institute's Jeanne Lee, whose "Plant a Seed for a Greener Apple" campaign, on behalf of an organization called Trees New York, is seen here. "I decided to go with a simple design that would use the city's natural backdrop to get the point across," says Lee, winner of a $5,000 scholarship. Her project, which began with an honors class assignment to develop a campaign for the nonprofit of her choice, features evocative die-cut billboards in the shape of iconic New York landmarks. Little-known Trees New York (TreesNY.com) is on a mission to "plant, preserve, protect and care for" trees throughout the five boroughs. On the professional side of the Social Justice prize, which is worth $20,000 to the winning client, Zurich agency Walker is the victor for its Amnesty International "It's Not Happening Here . . ." poster campaign, surely one of the global creative highlights of 2006 (click here for more). The Social Justice award is sponsored by Corbis through a partnership with the Art Directors Club; it will be presented at the ADC awards gala on May 31. Social Justice consideration was extended to ADC competition winners in any nonprofit category, and all formats were eligible.