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BOOKS: Joe Duffy's Brand Explorations

Published on .

Duffy's Literary Debut
Acclaimed design veteran Joe Duffy of Minneapolis' Duffy & Partners has put his name on his very first book, published by the One Club. Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice has Duffy conducting savvy Q&A's with creatives, designers and clients as he explores some of his favorite design projects from his shop and others. Projects include The Bahamas, Harley-Davidson, Citi, Nike, Mini, Starbucks and BMW. The modestly-sized but distinctly coffee table-worthy %50 tome has been smartly designed by, unsurprisingly, Duffy & Partners. See www.oneclub.com for more.
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