EVENTS: ADC's "Designism" Takes On Design and Social Change
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On Sept. 21 at the Art Directors Club in New York, a "Designism" panel of creatives, designers and writers will discuss the role of design and advertising as instigators of social change. The event was conceived by ADC VP Brian Collins, head of Ogilvy's Brand Innovation Group, and the panel features elder statesmen Milton Glaser and George Lois as well as designers James Victore and Jessica Helfand and writers Tony Hendra and Kurt Andersen. "Designers like Milton and George built their careers around work that had social or political consequences," says Collins. "We think today's design and advertising creatives want to hear from people like them — people who use their abilities to create a more enlightened culture. 'Designism' will address the question of how you use your career to make the world a better place. By giving this movement a name, we hope to provide young designers and creatives with a way to connect with their craft and add new meaning to their careers." Says Glaser, who coined the term "designism," "To see the practice of design as having social meaning is not a new idea; it dates back to the advent of modernism. What's different today is that the focus is about changing the face of society." See the PDF and www.adcglobal.org for more info. Seen here is the "Designism" icon and poster, created by Glaser.