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FINE ART: Yarrow Earth Hock at Cutters
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The West Coast office of post house Cutters (www.cutters.com) was host to a pair of "drift parties" last month, celebrating the work of SoCal-based plein air artist Yarrow Earth Hock, a former New Yorker who studied at the School of Visual Arts but whose art seems to be considerably more Eastern than East Coast. The events, held at Cutter's new Santa Monica facility, attracted "an eclectic mix from the agency, production and art worlds," says executive producer Nicole Visram. "The 'drift party' idea came from Yarrow's artwork, specifically 'Adrift,' the piece we used for the invitation," she explains. "It's such a good match for Cutters; it's exactly the feeling we're trying to create in our space and in the work we do." The art, mainly acrylics and pencil, will be on display through August 13. With his move to the West Coast in 2001, "My interest in working in an outdoor environment intensified," says the artist, "and my innate respect for the art of nature was complemented by a fascination with the effect of the human eye and hand on its phenomena." See the PDF for some samples and see www.yarrowearthhock.com for the invite and more.