Shimokochi and Reeves Talk Packaging

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Reeves
Anne Reeves and Mamoru Shimokochi of Beverly Hills-based branding and package design firm Shimokochi-Reeves (www.shimokochi-reeves.com) will deliver a seminar on March 5 at Natural Products Expo 2004 at the Anaheim Convention Center, Anaheim, Calif. The seminar, "The Power of Packaging: Transitioning Natural Products to Mainstream," will address the growing need of natural-product manufacturers to break through the visual clutter of an increasingly competitive marketplace. Demand for natural products is exploding at an annual rate of 20 percent, according to Shimokochi-Reeves, attracting a flood of new products, compelling companies to question the effectiveness of their packaging. Seminar participants will learn how to successfully increase the persuasive power of their packaging through brand identity, package graphics, brand color, typography and structure. See www.expowest.com for more info.
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