DESIGN: Lemon Magazine's "Pop Culture With a Twist"

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The Premiere Issue
The Premiere Issue
Kevin Grady, a CD at Arnold in Boston and a co-founder of GUM (, an art/design magazine and publishing project, has launched a new publication — Lemon, a biannual magazine subtitled "Pop culture with a twist." It's theme-based, the first issue being devoted to the paranormal, dubbed the Supernatural Debut. Hence this cover shot, by Guido Vitti, of a model posing in the allegedly haunted room 24 at the Colonial Inn in Concord, Mass., which "served as a surgery unit during the Revolutionary War and has a long record of strange happenings," according to Lemon. Grady is Lemon's editor/CD, with GUM co-founder and RES founding art director Colin Metcalf the executive editor/AD. As for the look of the book, "Lemon is very influenced by Pop Art and Op Art, from the '60s in particular," says Grady. "Andy Warhol is a god to us." Speaking of Pop gods, the debut issue includes interviews with Jeff Koons, designer Rick Valicenti and the artist known as Rostarr. Lemon is available at Borders, Tower Records and Barnes & Noble, and a website is being developed at Some spreads from the first issue are seen in this PDF.
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