FASHIONABLE ART: W's Fashion Week Fine-Art Fling

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Virgil Marti's "ET"
No sooner do we get over the RNC, aka Polyester Week, then it's Fashion Week yet again in New York! Just how much couture are we supposed to be able to handle? But there's some art blended into all the conspicuous presumption this time out. Specifically, "Image and Art," in which W magazine, in a collaboration with New York image management agency Syndicate, led by founder/CD Nathan Ellis, paired six W fashion advertisers with six emerging artists: Georg Jensen/design collective As Four; Tse/Max Eisenstein; Ellen Tracy/Virgil Marti; Kenzie/Zilla Luetenegger; Donald J. Pliner/Kenzo Minami; and Kwiat/Vik Muniz. The artists interpreted the brands in posters that grace scores of kiosks in the Bryant Park area of Manhattan, where Fashion Week regularly struts its chic stuff. The work is also featured in the October issue of W. Leading off this showcase is the Ellen Tracy riff by Philadelphia-based Virgil Marti, who was seen in the 2004 Whitney Biennial and is best known for installations with fabric and wallpaper. This vaguely Dali-ish digital collage is quite a departure from his usual style and is intended to "complement the brand, while not being literally connected to the clothing," according to W.
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