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Funded by the School of Visual Arts, where he's on the faculty and the board of directors, Milton Glaser has designed a poster campaign on behalf of the International Rescue Committee, the largest aid group working in Sudan, and its anti-genocide efforts in Darfur. Seen as transit ads in New York and as a banner at SVA, the emphasis on family is intended to personalize a difficult issue. "The concept takes the seemingly distant crisis and brings it to our doorstep, relating Sudanese family members who are being killed every day to members of our own family," he says. "It's our job to keep up the pressure on this despicable event. The European Holocaust was a demonstration of how human indifference added to the disaster." The Darfur poster is for sale at MiltonGlaser.com, with all proceeds going to the IRC.