PRINT: The King of Unsafe Sex

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Here's the ad, seen in the November Creativity Cannes Lions 2006 advertising supplement, that surely didn't help DraftFCB keep the $580 million Wal-Mart account. The agency fell to the Wal-Mart ax along with the mega retailer's senior VP-marketing communications Julie Roehm, who'd championed the shop. A new creative review is being initiated, and DraftFCB will not be invited. Wal-Mart, a notoriously conservative company, was apparently none too pleased about this bit of jungle vulgarity, and a DraftFCB spokesman later deemed the ad "a terrible mistake."
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