PROMOTIONS: JWT Has a Masked Ball

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A Khazen Koan
As you've no doubt heard, JWT — the megashop formerly known as J. Walter Thompson — has refashioned itself into something "new," and if such a revitalizing notion seems like standard ad fare these days, one need only peruse the oversized, slipcased promo book the agency has concocted, bizarrely titled "Hold My Skateboard While I Kiss Your Girlfriend," to give this rebirthing idea the benefit of the doubt. Of particular note is the latter portion of the book, which features a potentially ho-hum idea-rating scale that's taken to another dimension by the use of the personal photography of fashion shooter Jean-Pierre Khazen, who's noted for his imaginative use of prosthetics, masks and the like. Indeed, in "Hold My Skateboard," masked figures, some in various states of undress and others wearing silly animal heads, add big time borrowed interest to JWT and its creative gauge. Each photo has a mildly relevant line slapped on it, like, "I'd rather spend time shagging like a rabbit than with this idea," over a shot of two cartoon rabbit-headed figures in bed (see the PDF). The choice of the Khazen work is as simple as "they're extremely cool images, therefore memorable and more fun," says Therese Curran, creative project manager at JWT/London, the office that produced the book, which we're told is a pet project of JWT's Craig Davis, who was recently promoted to worldwide CCO.
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