Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reich's New Translucent Line

Published on .

CT's New Swatchbook
Reich Paper's new grade name for its translucent line is a bracketed doozy: CT [the evolution of Chartham Translucents]. It "reflects the ongoing evolution of our natural translucent line, which was launched 12 years ago," says the company. "Over the years, the line has continually evolved and expanded. Now, these ongoing changes and enhancements are reflected in both a new swatchbook and an updated grade name." The new CT sample book features, among other things, "new heavy-weight Clear Cover 105#; new Gold Dust, a light, versatile metallic that complements our popular Platinum color; and a stocked envelope chart, a quick reference to the over 230 matching CT envelopes." For more info call Reich Paper at 800-230-3674, or visit www.reichpaper.com .
Most Popular
In this article: