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THE SPEC DECK: Coupon Crazy for 7-Eleven

Published on .

Left On the Cutting Room Floor
Left On the Cutting Room Floor
TracyLocke/Dallas (www.tracylocke.com) wasn't able to get the Super Big Gulp people to sign off on this "Save 10 Minutes" super big coupon idea, but "I felt it was nice thinking for the 7-Eleven brand," says writer Gib Shellenberger. After all, he notes, "many people shop for groceries with coupons but they don't really have the time to spend in grocery stores. Since 7-Eleven is known for its quick, no-hassle shopping experience, we employed oversized coupons to remind commuters that they can save time buying their essentials at 7-Eleven." Credits also to ECD Regan Holley, CDs Louis Tridico and Candy Peterson and AD Amy Warden. Wanna make an oversized coupon for yourself? Send your spec to Terry Kattleman, terryk@crain.com, today!
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