THE SPEC DECK: The Extremely Manly Art of Rugby

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Nice Trie
Writer Michael Neiderer (mneiderer@mastermindsadvertising.com) and art director R.T. Herwig (rtherwig@mastermindsadvertising.com) work at Masterminds Advertising in Egg Harbor Township, N.J. Kind of a fragile name for a town for two guys who, based on their rugby spec campaign, must enjoy a bowl of rusty nails every day for breakfast. As Herwig says, "Mike and I eat, sleep and sometimes bleed sports. The American National Rugby League is a real organization dedicated to the promotion and expansion of professional rugby in the United States. The AMNRL began with one man coaching in a small park outside of Philadelphia and it's grown on the East Coast to include more than 300 athletes participating in six semi-professional teams, with a national team competing in world class events. Mike and I wanted to produce work that shared in the league's vision of developing rugby throughout schools, colleges, clubs and on the international stage. We wanted to capture the true spirit and soul of the game." Among other parts. The photography is the work of Alan Mahon, repped by Horton-Stephens Ltd. (www.horton-stephens.com).
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