THE SPEC DECK: The Not So Fantastic Three

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Not Linda Carter
Not Linda Carter
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TBWA/Chiat/Day/New York copywriter Nick Terzis, nick.terzis@tbwachiat.com, who's the writer/AD on these Prudential spec ads, explains, "The objective here is to get people in their 20s and 30s, who probably never think about getting old, to start putting some more thought into their financial future. Hopefully, a shriveled up Wonder Woman will do the trick." So Nick, is this, like, crazy Mildred from down the block or something? And the guys in the other ads are maybe her beer buddies? "I wish I had a good photo story, but I wasn't involved in the shoot," Terzis admits. "After coming up with the idea, I happened to be looking through some photographers' portfolios for another assignment at work, and I saw these. I thought they were perfect, so I used them. Sometimes luck happens." The pictures belong to David Emmite, www.davidemmite.com, whose Wonder Woman is currently on his site in a series called "Unnatural History." Wanna get some wonder for your spec? Send it to Terry Kattleman, terryk@crain.com, today!
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