THE SPEC DECK: Saying Your Piece for Greenpeace

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Dirty Planet
Dirty Planet
Writer Tom Mullen and AD Jonah Hughes of freelance agency Exit3a (Exit3a.com) are planning to distribute these posters at the Earth Day celebration in Washington, D.C. on April 22. Greenpeace, however, hasn't been informed. Is that a problem? "It's probably not legal, but there's too much paperwork, meetings and phone calls involved to get the campaign approved in time for Earth Day," Mullen says. "I figure Greenpeace is too busy getting sued by conglomerates to bother suing a few people who are trying to promote the cause. They can always officially deny the vulgarity." What if they wanted to officially deny the curious comma before "today"? "It's there to elicit a pause," says Mullen. "The comma gives you pause to think about the numerous ways the Earth is being damaged." Would you like your spec to give people pause? Send it to Terry Kattleman, terryk@crain.com, today!
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