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THE SPEC DECK: An Underground Clorox Campaign

Published on .

Hey, It's Third Rail Clean!
As Spike DDB art director Marcelo Ramirez explains, "To illustrate the point that Clorox whitens, disinfects and cleans the filthiest clothes, we decided to use the filthiest place we could find, next to a frat house, of course -- the New York subway." Ramirez (marcelo@spikeddb.com) and his spec buddy, Publicis writer Brian Wiesenthal (brian.wiesenthal@publicis-usa.com) note that this Photoshop simulation is intended as a sort of very elaborate wildposting, with a sticker only for the Clorox logo, the tiles actually cleaned by hand. Nice idea, but we're pretty sure cleaning anything in the subway is a felony. Got spec you want to flaunt? Send it to terryk@crain.com today!
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