STUDENT SHOWCASE: Menno Kluin's Hubba Bubba Hubbub

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Kluin's Bubble Ride
Kluin's Bubble Ride
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Dutch-born Menno Kluin, 28, now an AD at Saatchi & Saatchi in New York, was part of the very first graduating class, in June 2005, at the Miami Ad School's Hamburg, Germany, campus. He was something of a trophy magnet during his student years, and just last month his Hubba Bubba print campaign won a Silver at Australia's YoungGuns International Advertising Awards and garnered Kluin the YoungGun Student of the Year title (see for complete results). The campaign earlier won a 2005 Gold Student Clio, among other honors. The Hubba Bubba work, seen here, was created in 2004, and CD'd by Miami Ad School instructors Bettina Olf and Timm Weber of Hamburg agency Springer & Jacoby. "I constructed the landscapes out of several different images, often copying the same image to create a bigger, wider feeling," says Kluin. "That's what I like most about the ads — this fantasy, fairy-tale landscape look. If you look closely you can find lots of background elements that are completely identical. They're not perfect; hopefully that just adds a little bit of soul to them. I'm also a big fan of dramatic clouds, as seen in almost all 17th century Dutch landscape painting. The person hanging underneath the bubble is me." Nice metaphor for his current success, which finds him working at Saatchi with Brazilian copywriter Icaro Doria, of Grande Reportagem magazine "Flags" campaign fame, a 2005 Gold Lion winner at Cannes, created when Doria was at FCB in Portugal. But there's a downside to all this: "Last week I had my first Hubba Bubba ever," says Kluin. "I tried to blow a bubble and failed horribly."
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