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STUDENT SHOWCASE: Best of Show at The Show
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At last month's The Show in Minneapolis — the Twin Cities ad competition sponsored by the Advertising Federation of Minnesota — the Best of Show award for student work, along with a $2,500 prize, went to the Miami Ad School, Minneapolis, team of copywriter Tim Blevins and art director Emily McDowell, for this Williams-Sonoma print campaign. The work was created under the tutelage of Miami Ad School instructors Glen Wachowiak and Mike Martin, and the photography, which did not involve any digital manipulation, was handled by McDowell. Blevins joined Colle + McVoy, Minneapolis, in March, while McDowell is now at Publicis & Hal Riney in San Francisco. Interestingly, these ads are notable for their dearth of copy. How does writer Blevins feel about that? "The tagline is 'The tools to create,' " he points out. In terms of the $2,500 prize, "that's $625 a word. I wish I could charge that much as a junior copywriter."